By Divya
November 26,2022
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Wexner bought the lingerie brand from Roy Raymond in 1982 for $1 million and made it a billion-dollar company in a decade. VS:
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"Victoria" evoked Victorian propriety and respectability, yet Victoria's "secrets" were hidden beneath. He launched the Victoria's Secret catalogue and opened several locations.
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Victoria's Secret, the world's largest intimates specialty retailer, sells modern, fashion-inspired bras, panties, lingerie, casual sleepwear, athleisure, and award-winning prestige fragrances and body care.
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Victoria's Secret's in-store experience wins people over. No other lingerie brand can match its in-store experience. Victoria's Secret stores are opulent.
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Yes, there is no gender discrimination at Victoria's Secret. They can, yes.
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More crucially, Pink was designed to bring younger clients to Victoria's Secret, providing a consistent stream of lifelong customers for the lingerie company.
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